WHY | PURPOSE | FLOW

New ways for organizations and teams
to master leadership, strategy and teamplay
in increasingly unpredictable times.

WHY is the cause for progress
There are people, teams and companies that constantly outperform others. If you ask yourself "WHY?" you already found the answer.
Life is too short to not know WHY we are here. The following dialog is said to have taken place years ago during a usual business day when former US President Barack Obama was on his way to the Oval Office and met a housekeeper in the hallway.
1st Level - ask:
What
"What are you doing?"

President
"Hey! What are you doing here my friend?"

Housekeeper
"I clean the corridor to the Oval Office."
2nd Level - aks:
How
"How are you doing it?"

President
"Great! How do you get the floor so sparkling clean?"

Housekeeper
"The trick is that I clean every square inch twice."
3rd Level - ask:
Why
"Why are you doing it?"

President
"You could run your own business! Why do you work for the White House cleaning staff?"

Housekeeper
"I am serving the United States of America."

President
"Hey great. So do I."
Hurdles for organizations
Leadership, Strategy and Teamplay - organizational sectors where failure is devastating.
Even among the Fortune 500 - the strongest companies in the world - one of three did not survive its teenage years. What caused this?
Leadership
Overall leadership charisma doesn't measure up with the team's expectations
The type of project that can help you:
GUIDE
9 sensors early warning system
Strategy
The team is not really affected by the management's strategy
The type of project that can help you:
STRIVE
12 sensors early warning system
Teamplay
The team is just a crowd of people lacking any kind of passion
The type of project that can help you:
FLOAT
8 sensors early warning system
Our products to address the hurdles
Products for starting any kind of project size - from 2-day-workshop to long-term missions.
Depending on your current situation, your goals, your challenges: we provide 4 integrated products to tackle obstacles of any size. From a simple 2-day-workshop to enterprise projects we do not provide power point battles and group theatre - it's hard work based on scientifically proven theories like complex adaptive systems (CAS), cybernetics and complexity.
Need for
Orientation
WHY Workshop
Discover the greater cause of your team with our WHY Workshop, a journey to uncover your collective purpose.
Striving for
Insight
Standard Self-Assessment
The mission is to do an in-depth analysis of the functional, emotional and social aspects of your organization.
Discovering the
Deep Scan
Customized Self-Assessment
The customized self-assessment scans your company's functional, social, and emotional aspects based on your organization's WHY.
Ready for a 1st
Mission
Custom Project
Custom projects typically dive deep and solve the problems arising from one of the three sectors mentioned above.
Flow Radar - MRI for teams
Flow Radar - 29 sensors delivering near-time signals for all three sectors: leadership, strategy and teamplay.
To bring a team into a state of constant inquiry to detect early warning signals of things going wrong, a vast amount of data is required. To stay precise and track your progress accurately, the challenge is to gather these data points continuously.
Available now
New way of monitoring
Flow Radar Software
Request Demo

Our Products and Purpose Community

What we do and who we are
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01
WHY
Workshop
Identify The Greater Cause
WHY
Workshop
Set for a 2-day journey to discover the reason WHY your organization works and WHY your empolyees get out of bed day by day.
Learn More
02
Self
Assessment
Deep Dive Fast Lane
Self
Assessment
Dive into the fog that hides your company for the first time. 29 sensors illuminate what is normally hidden in the darkness.
Learn More
Customized
Assessment
Visualize Your Inner Core
03
Customized
Assessment
Discovery next level...
Learn More
Custom
Projects
Set out on mission
04
Custom
Projects
You are now prepared to venture the red ocean. The way is clear for a project in the areas of GUIDE, STRIVE or FLOAT ... this time without a safety net.
Learn More
Become part of our community
Events
Find Your Tribe
Our events are made for people asking themselves who or what they want to be and therefore are trying to find the right tribe. We want our community - our friends - to share their stories to inspire and enable every participant to live a life with intention.
Next Event
The next event is currently in preparation.
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Country / City
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Event Information
Webinars
Unleash your thoughts
The best place to look for WHY echo waves are stories that happened in your life and really touched you deep inside. Our webinars are home of stories written by life itself. We want our webinars to be a place where learning is collaborative and inspiring.
Next Webinar
Discover your WHY
Date
Thursday
March 20, 2025
19:00
Performed on
Microsoft Teams
Free Dial In
Language
EN
Details and registration

Realities

WHY. PURPOSE. FLOW.
Stories narrated by humans who care about others.
From time to time we ask friends, fellows and human humans to tell us something about their experiences with WHY, PURPOSE or FLOW. Not to convince us, but to make us think and hopefully affect us in a warming way. Talking about 3 words and 3 worlds hidden behind those 3 words: WHY. PURPOSE. FLOW.
Explore our projects
Change becomes possible only when action is set in motion.
Our projects are the heart of who we are, reflecting our purpose and passion. They embody our commitment to create lasting impact and meaningful change.