Identification of overarching purpose
Identify the workgroup's purpose
A soccer club's existence is inseparable from its fans, making it imperative for every club to cultivate the strongest possible relationship with all of its supporters. The primary emphasis of the working group and this project centered on fan clubs. The objective was to establish a set of guiding principles for clubs on how to engage with their fan clubs and incorporate them into the club's decision-making processes.
Find your WHY
The working group with 5 club representatives identified the purpose of fan club support. From there, always the purpose in mind, principles were subsequently developed.
Facts & Figures | Results
Facts & Figures | Results
Facts and Figures:
- 5 Football clubs
- 1. Bundesliga, 2. Bundesliga, 3. Liga
- Fan representatives of the clubs
Results:
- The WHY Statement for the fan club support
- Principles for the fan club interaction
- Action plan how to implement the principles and WHY