TSV 1860 München

Project Start
Project End
January
2022
May
2023
Project Goal
Align fans with the club
Project Scope
Find the club's WHY
A major soccer club can't exist without its fans and fanclubs. They are part of the game and make the difference. In the past it seemed that clubs focused more and more on internal problems or investor relations. To get a handle on this we started a comprehensive analysis facilitated by workshops, offsites and our observation tool.
Project Methodology
20.000 fans
More than 20.000 fans took part in the surveys accompaning the entire project. More than 1 million data points were recorded and analyzed.
Facts & Figures | Results
Facts & Figures | Results

Facts and Figures:

  1. Fans involved: 20.000 +
  2. Data points recorded by Flow Radar: 1.000.000 +
  3. Club staff involved: 50 +
  4. Meetings and Offsites: 10 +

Results:

  1. Deep insights on what the fans really need
  2. Clear understanding of the greater cause of the club
  3. Defined actions to improve the connection between the club and the fans